Discover the Most Popular Coupons in Each US State and Why They Resonate Locally
The quest for savings has become a national pastime, with coupons playing a pivotal role in helping consumers stretch their budgets.
While the desire to save money is universal, the types of coupons that resonate most vary from state to state, reflecting local brands, economic conditions, and cultural preferences.
Jason Higgs, Senior Deals Strategist at Bountii, shares the top 10 states with the highest searches for specific coupons.
Top 10 States with the Highest Searches for Specific Coupons
According to our data, here are the top 10 states where searches for specific coupons are most frequent:
Rank (Search Volume) | State | Coupon Code | Average Google Search Volume |
1 | Texas | JCPenney | 60500 |
2 | California | Ulta | 40500 |
3 | Ohio | Valvoline | 33100 |
4 | Florida | Shein | 27100 |
5 | New York | Shein | 22200 |
5 | Illinois | Walgreens Photo | 22200 |
7 | Tennessee | Valvoline | 18100 |
8 | Massachusetts | Valvoline | 14800 |
9 | Georgia | Hobby Lobby | 12100 |
9 | North Carolina | Ulta | 12100 |
9 | Pennsylvania | Ulta | 12100 |
9 | Wisconsin | Walgreens Photo | 12100 |
Factors Contributing to Regional Differences
Local Brand Presence
The popularity of JCPenney coupons in Texas can be attributed to the retailer’s strong presence and brand recognition in the state, with its headquarters located in Plano, Texas.
Similarly, Ulta’s high search volumes in California, North Carolina, and Pennsylvania reflect the brand’s significant footprint and widespread appeal in these states.
Economic Conditions
Economic conditions play a significant role in coupon searches.
For example, the high search volume for Valvoline coupons in Ohio, Tennessee, and Massachusetts can be linked to the automotive industry’s significance in these regions, where many residents prioritize finding discounts on automotive services like oil changes and maintenance.
Cultural Preferences
Cultural preferences also influence coupon popularity. Shein’s popularity in Florida and New York can be linked to the fashion-forward and budget-conscious consumer base in these states.
Similarly, Hobby Lobby’s popularity in Georgia reflects the state’s strong interest in crafting and home decor.
Tips for Finding and Using Popular Coupons
Utilize Digital Coupon Platforms
Websites like RetailMeNot, Coupons.com, and Honey aggregate coupons from various retailers, making it easy to find current discounts.
Apps like Rakuten also offer cashback on purchases from participating retailers.
Subscribe to Newsletters
Many retailers send exclusive discounts to subscribers of their newsletters.
Signing up for email newsletters from your favorite stores ensures you receive the latest deals directly in your inbox.
Join Loyalty Programs
Loyalty programs often provide members with special discounts, early access to sales, and reward points that can be redeemed for future purchases.
Retailers like Ulta, JCPenney, and Walgreens offer robust loyalty programs that can lead to significant savings.
Stay Active on Social Media
Follow your favorite brands on social media platforms like Facebook, Instagram, and Twitter.
Many companies announce flash sales, special promotions, and exclusive coupon codes through their social media channels.
“The key to maximizing savings is to stay informed and take advantage of the various coupon sources available,” advises Jason. “By combining multiple coupon strategies, consumers can significantly reduce their overall spending.”
ENDS
If you want to use this release, please add credit with a link to the Bountii website (https://bountii.coupons/). Doing so will help us offer more stories and studies in the future.
About Bountii
Bountii is a team of bargain hunters, deal finders, and savings enthusiasts. We’re passionate about finding ways to help customers cut costs without cutting corners on quality. Our experts verify and update our deals regularly, ensuring that our readers get access to only the most current and valuable offers. Jason Higgs is the Senior Deals Strategist, a seasoned professional in the world of online retail and e-commerce, with a passion for uncovering the best deals and discounts the internet has to offer.
Methodology
The top 10 coupons were selected from keyword analysis software called ahref.com using the keyword ‘Coupon’. After collecting the coupon data, we put it into another keyword analysis software called Google Ads to see which coupon keyword has the highest search.
We ranked the states accordingly.