Adroll, Outbrain, and Criteo are the top rivals of Google Ads in the advertising space. A complete list of Google Ads rivals is available here. 6sense tracks users and rivals of Google AdWords and 40,000 other online technologies with sophisticated data mining and artificial intelligence (AI) algorithms.
How to Conduct Competitive Research Using the Google Ads Transparency Center
When it comes to investigating competitors, advertisers have two primary ways to use the Google Ads Transparency Center. Let’s go over the procedures for looking up rivals in the database and examining feed advertisements. You can also use Conversion rate Optimization.
Use the Google Ads Transparency Center to Find Competitors
Using this tool to look for rivals directly is the simplest approach to researching them. Check the search parameters by first opening the Google Ads Transparency Center. The platform automatically looks for advertisements in all formats and on all subjects that have run in your area during any period that qualifies.
You can begin perusing the results right away if the search yields any. To see the entire advertisement, read the copy, and watch any accompanying videos, click on it. You can discover the following things using this kind of search:
How Many Advertisements Do Your Rivals Run?
Do they have a disproportionately higher number of active ads than your company? A significantly wider array of advertisements implies that rivals are either investing more in ad campaigns or conducting more thorough testing. Should a significant disparity be found, you may want to review your own Google AdWords investment.
Where Your Rivals Are Putting Their Ads
Do your rivals use video advertisements? If so, there’s a strong possibility they’re using YouTube for advertising. Compare the portfolio of their video advertisements to that of their text and image ads to get an idea of how much they rely on YouTube compared to other Google platforms.
Which Video Formats Are Used by Your Rivals?
Are the majority of the video advertising that your rivals are running in landscape mode and designed to be viewed on TVs or desktop computers? Or are they vertical full-screen and tailored to the Shorts feed? You might look at this format if, for example, their video ad format is exclusively focused on Shorts.
Examine YouTube and Other Google Properties’ Advertisements
Researching your competitors’ advertisements across Google properties is an excellent method to use the procedure described above if you have a list of verified advertisers. However, you have an additional choice if your rivals aren’t listed in the Google Ads Transparency Center yet or if you’d like to increase the size of your list.
You can investigate advertisements you see on YouTube and other Google services by following the process listed below. Additionally, this approach offers data that isn’t available in the Google Ads Transparency Center, which can open your eyes to new possibilities for enhancing your advertising campaigns.
Examine YouTube advertisements
You can choose to learn more about an advertisement on YouTube by clicking the Information button or the three-dot menu whenever you see one. For instance, you can launch My Ad Center by clicking the Information icon beneath the call to action (above) when you see an in-stream advertising on YouTube.
You may use YouTube search to find rival companies or to find keywords associated with their goods, services, and target markets. If their advertisements show up, you can click to examine their targeting. This method can assist you in locating your competitors’ paid content if it isn’t listed in the Google Ads Transparency Center.
Directly analysing advertisements can also inspire fresh targeting concepts. The example below implies that the marketer has put up advertisements usapridenetwork on particular channels or movies. It could be worthwhile to test this kind of competitive targeting if you haven’t before. Examine several advertisements on rival channels or videos to get a sense of the competition.
Examine Google Search Advertising and Gmail
Remember that YouTube is simply one of the Google properties where your advertising might show up if your team manages YouTube campaigns. For instance, if you’re running Performance Max or Discovery campaigns, your advertisements can also show up on Google search results pages or in Gmail inboxes.
This implies that you can do competitive research using these qualities as well. For instance, each advertisement that shows up in your Gmail inbox can be clicked to get more information (below). Additionally, you may utilize Google search to look up keywords and similar terms that you want to employ in your ads or that you believe your rivals would use. Go to www.brainsouls.com for the best services.
Conclusion
Researching competitors is significantly simpler for YouTube advertisers thanks to the Google Ads Transparency Center. With the support of this platform, you can conduct more intelligent ad campaigns by analysing rival targeting and evaluating competitor advertising, regardless of whether you’re planning your next video ad campaign or your plan to advertise across Google properties.
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